In our latest blog, find out how to get traffic from Pinterest in 2018.
Despite having 200 million active users and 200 billion searches each month Pinterest is the least talked about Social Platform and so under-utilised by Businesses and Brands in 2018.
Most businesses upload a few boards and photos of all their own products and give up after it doesn’t work for them.
So here’s our top 10 tips on how you can get traffic from Pinterest to your website in 2018.
- Optimise your Boards
The first thing to understand is Pinterest is not like Facebook , Instagram or Twitter. It’s not about connecting with people. It’s a Virtual Search and Discovery Tool and in fact it’s actually more like Google and sends huge volume of traffic to your website so optimisation is the key.
Be specific with your Board Name and make it easy for people looking for your content. The Pinterest Search Tool at bar gives you suggestions what others are searching for so use this as part of your strategy.
For the board description just use lots of your targeted keywords separated by commas.
- Optimise your Pins
Ensure all your Pins have a keyword rich description enticing people to click and learn more. Think of ways how people would search for your product.
The best bit about pinning is your content is evergreen, which means your pins gain weight over time. Unlike Facebook, Pinterest will keep showing your pins so it works in the background for you even years down the line.
- Make Sure it’s Easy to Pin from your website
When people are on your own website make it’s easy to pin your products. Ensure you have a Pin it button beside each product or blog and don’t be afraid to ask people to pin at the base of your blogs.
- How many Boards should I have? and how often should I Pin?
The number of Boards actually don’t really matter…it’s more about the volume and quality of your Pins. It’s better to have 1 amazing board that’s active every day rather than 20 that are not being worked on.
- How often should I pin?
This has been researched by lots of various pinners and the magic number of pins is actually between 15 – 30 times a day. We always recommend using your analytics to track this over time and lower or increase based on your results. Boards with the most pins will show up first so the more pins the better.
- Do I Pin other people’s content if I’m a business?
Definitely. The more popular your Board is…the more reach your pins will get. You get the benefit of boards that are really, really busy so Pin, Pin, Pin. The magic starts to work when Pinterest can see that your Boards are hugely active.
- Scheduling Content with Boardbooster
Pinning 30 times a day is daunting for most businesses.
Boardbooster is a scheduling tool that’s amazing for automatically pinning from other people’s boards of your choice onto your own.
Other tools include Looping which shuffles your pins on a board so that older pins rise to the top as fresh content. This is an essential tool for your Pinterest Growth.
Price range per month from $5 for 500 Pins to $50.00 for 5000 Pins.
- Schedule Your Pins with Tailwind
Tailwind is an automated scheduler that puts your Pinterest on auto-pilot. It lets you schedule all your own products in minutes with a bulk upload tool and lets you pin in ‘Tribes’
Tailwind Tribes are great for building a community and increasing your reach and engagement on Pinterest by Pinning each other’s pins. You can create your own tribes or join one in your niche.
Tailwind can work alongside Boardbooster to skyrocket your Pinterest.
The price of Tailwind Price is $14.99 per month for each Pinterest Account. They also have an Instagram scheduling tool which can be purchased separately.
- Use your Analytics
Consistently measuring your activity on Pinterest can also help your business identify what types of content work best with your specific audience.
Pinterest Analytics lets you see:
- The number of pins pinned from your website
- Re-pins from your website
- Your reach
- Number of visitors to your website
- Most pinned content
- Most clicked content.
Both Tailwind and Boardbooster also have great analytic tools to help you understand best times and dates to post.
- Think Ahead
People get inspired on Pinterest 3 – 4 months before they make a decision. As a business it means you get a longer lead-time to get your product in front of them and influence them so think about seasonality and pin based on 3 – 4 months ahead.
Hopefully these tips will show you how to get traffic from Pinterest.
93% of active pinners say they use Pinterest to plan for purchasers and 87% purchased a product because of Pinterest so don’t let your Business miss out.
If you have any questions you would like answering, you can contact our social media management team by clicking the link, and filling in the form. Alternatively, we have a great blog on creating content on social media you might like to read.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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