Cost per lead of between £10-15 on average
Consistent leads from Google Adwords
Extremely effective form of advertising
Who was the client
Franklins Solicitors is a law firm with offices in Northampton and Milton Keynes. The firm cover all areas of law from conveyancing through to commercial disputes, litigation and family law.
What was their requirement
We embarked on a marketing project to deliver lead generation through Google PPC. After considerable keyword research, the campaign budget was split across search and display networks.
We also introduced a call-only element to the campaign which promotes a phone number to searchers to make lead generation simple and trackable. Every month we report to the Partners on actions and outcomes to help ensure we remain accountable and so that we are kept informed of changes in the business.
What was our solution?
Through careful targeting and optimisation of the campaign, we have been able to deliver dozens of warm leads consistently on a month-by-month basis. For the budget available, we’ve been able to deliver a Cost per lead measure of between £10-15 on average, making for an extremely cost-effective form of advertising.
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