Over 1000 web visits from a standing start in 1 month
Quickly ranking on Google Search
Ad campaigns driving calls and messages
Who are the client
Sorelle Salon are a Kettering hairdressers and beauty salon based in from a small boutique venue in the Yards. The salon was set up in 2021 by two sisters Antonia and Luisa; Antonia a professional hairdresser with over 10 years experience, and Luisa a fully trained beauty and makeup consultant.
What was their requirement
Being a startup hairdressers and beauty salon, Sorelle Salon needed to get themselves online. Our team managed the entire process including branding, a newly designed website, setting up the Google My Business profile, and social media designs.
The next step was the need to get them noticed. Our team of marketeers have considerable experience marketing hairdressers and salons, and our plan was 2 fold; build a strategy to get the salon noticed organically online with SEO, and get the salon noticed immediately with carefully constructed ad campaigns.
What was our solution?
To ensure we had a website designed quickly, a landing page was developed with basic information such as “how to find the salon” and “how to book”. Over time the team have redesigned this and have since produced a 6 page website.
The website currently hosts a home page (detailing briefly each service), a Hair page (detailing the specific hairdresser services Sorelle Salon provide), a Beauty page (including all beauty treatments), and a Price List page Other web pages include an Our Work page with an Instagram feed integration and a Find Us page. We have also included a live chat function to help increase engagement.
The website has been designed to rank highly on Google and just 1 month on, we are starting to see the results. Content is written around the user, taking into consideration initial keyword research. The site is super quick, becoming interactive in only 1.7 seconds. Since its launch we have began drip feeding a link building campaign designed at improving the number of back links through to the Sorelle Salon website.
To generate immediate results we have been a series of Facebook and Google ad campaigns. Our strategy to date has been to drive as much brand awareness and visitors to the website. A loose target audience was drawn up which has successfully seen over 1000 visitors of the website in the past 30 days. Remarketing campaigns aimed at encouraging Facebook conversations and calls push ads back in front of potentially interested customers.
Although it is early days, the Kettering based hairdressers and beauty salon have seen their diaries start to fill up.
Find out more about our web design services
Our work is rated on average 5 stars across 51 Facebook and Google reviews.
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