Resulting in direct sales and visits to showroom
200,000 impressions in Northamptonshire
Increased their return on ad spend by over 50x
Who is the client?
Simply Furniture is a lifestyle furniture store based in Northampton. They sell a wide range of living room, dining, bedroom and rattan furniture which is based in a large showroom off the Round Spinney roundabout in Northampton town.
They have been one of the only Midlands stockists with Rattan furniture in stock this year. This has led to a huge success in rattan sales.
What was their requirement?
Simply Furniture run ad campaigns to target local people within 30 miles of their Northampton showroom. Their aim was to bring visitors into the showroom in order to see their latest rattan stock. The furniture company are always bringing in new stock so it was important to make people aware of the changes in store.
Simply Furniture were also keen to bring in any new visitors that hadn’t shopped with them before, as well as raise awareness of their location at the Round Spinney roundabout. By using ad campaigns through Facebook, it meant they could gain the biggest reach possible.
What was our solution?
We create social media ad campaigns which we review weekly for the lifestyle furniture store. We work to help visit the store when stock for new garden furniture arrives, capturing photography, videography and information for the campaigns which entices visitors in. We then formulate the best campaigns to target the key demographic, reporting back to the client on the results.
The stats consistently increase with low click cost, increased impressions and great return in footfall. In particular with one of our most recent rattan furniture campaigns, they saw over 50x return on their ad spend.
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Our work is rated on average 5 stars across 51 Facebook and Google reviews.
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