Improved their website ranking on Google
Generated sales through ad campaigns
Introduced a new online audience to the brand
Who is the client?
Sandpiper Shoes are a National shoe company based in Northampton that specialise in wide fit shoes. From extra wide to ultra wide footwear, they have a range of styles and fit for both men and women.
Sandpiper Footwear provides real comfort for shoes like sandals, slippers and boots, perfect for swollen feet and wide feet.
What was their requirement?
Sandpiper Shoes approached us because the wanted to enhance their e-commerce store and drive more online sales. This required us to ensure their website was well optimised in order to rank well on search engines like Google, as well as promote their products to an online audience.
What was our solution?
Our work was split into two stages, firstly we optimised and improved the SEO of their website. Secondly, we promoted their products online through ad campaigns.
We used an external tool, moz.com to carry out the keyword research and SEO optimisation. This was across Sandpiper Shoes’ product and key pages on their site. We optimised specific keywords and descriptions to ensure it ranked for the relevant searches on Google. Overtime, this will drive more and more organic traffic onto their website.
We are now running ad campaigns, particularly targeting the Google shopping channel. This aims to generate instant online sales and broaden the awareness of their e-commerce store to potential customers.
Find out more about our web design services
Our work is rated on average 5 stars across 51 Facebook and Google reviews.
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