The Facebook Ad Library essentially allows you to analyse and monitor your competitors Facebook ads. It’s also a great tool for getting inspiration for your next Facebook ad.
Let’s take a look into the Facebook Ad Library to find out how you can gain inspiration for creative and effective ads, whilst gathering research on what your competitors are doing. We’ll also share some tips on how to get successful Facebook ad results, and provide you with some key pointers and “take homes” that you can apply yourself.
Facebook has a huge potential due to its massive audience of almost 2 billion users on its platforms. That’s nearly 1 in every 3 people over the age of 13 in the world. Lots of people still click on Facebook ads all the time, and the competition is strong for who gets those clicks.
Find out how other Facebook pages are advertising…
Facebook Ad Library allows you to enter a name of any Facebook page and it will show you all the ads that the page has, both active and inactive. Any marketing department or agency can benefit from this library as you can research and gain inspiration from what businesses are doing on both Facebook and Instagram. The tool has many features around political and issue-based ads in order to provide transparency on who pays for what.
For example, below you can see our current Facebook ads when you search for ‘onefoursix – Digital Marketing Agency‘. You can see we use a variation of an image ad, video ad and carousel ad.
Facebook image ads
Facebook image ads are probably the most common type of ad that you will see. They are often used to reinforce the text in the ad and call-to-action. Vibrant imagery can be really effective to use within your Facebook ads. One way you can test images before using them within your ads is by posting them organically and seeing how they perform.
Facebook video ads
Another form is to use videos in your Facebook ads. These can perform particularly well on Facebook and Instagram. It is recommended to create videos with no sound, or to turn the sound off. Data shows that as much as 85% of Facebook videos are watched without sound, so it’s really important in your video advertising to get the point across through visuals alone.
Another thing to consider is whether it’s more appropriate for you to use square video or landscape video. This is particularly important when you consider the viewing experience across mobile and desktop.
Facebook carousel ads
Carousel ads can be a fantastic way to tell a story. It provides you with the opportunity to visually tie in a set of images together. With carousel ads, you can apply many of the same techniques as with image ads – use images that relate to the text of the ad.
Facebook ad copywriting
Facebook Ad Library allows you to find some great inspiration for copywriting. You can take a look at other ads’ call-to-actions, whether it’s to an event, website or Facebook page. Always remember to social proof your ad copy, as there is nothing worse than seeing spelling mistakes within an ad. The best calls-to-action are the ones that take you to a page that matches the text in the call-to-action itself. It helps to create a sense of continuity for the customer.
Here at onefoursix, we’re happy to discuss how best you can use the Facebook Ad Library to improve your Facebook and Instagram ads. Get in touch here.
