In recent years we have seen a massive growth in companies, influencers and personal profiles using video on social media. Branded content on Youtube has increased by 99 per cent according to Tubularinsights since 2017.
The same report also confirms that since 2016 views on branded video content have increased by 258% on Facebook. These figures alone clearly show that video is dominating social media content and is the preferred option by its users.
These figures are outstanding and it’s clear that there are so many benefits to using video content on social media. However, the list doesn’t stop there. We’ve come up with three more reasons why using video on social media can benefit your company.
Time statistics
A third of the time people spend on online is devoted to watching videos according to Social Media Today.Their findings also report that 90% of consumers say video can help them make buying decisions.
By 2021 13 per cent of all internet traffic will consist of live video…people are looking for genuine content and nothing says natural and genuine like a live video.
Key words & focuses
Social Media Today also found that by mentioning the word video in your e-mail subject line when sending out marketing campaigns can increate open rates by 19 per cent.
If your company is selling products or delivering a service, you’re likely to see an increased engagement rate if you showcase what you have to offer. Video content showing off your products, how to use them, what to do with them is often a popular way to grab the attention of your target audience so make sure you factor this into your marketing strategies.
Do you go to lots of events, or maybe you’re an events organiser? Help your social media audience feel like they’re part of an event by sharing recaps or even creating stories on your video feed while the event is ongoing.
Increased engagement
Buffer also released statistics surrounding video marketing in 2017 suggesting that companies which market with video on social media have a 27 per cent higher click-through rat and a 34 per cent higher conversion rate than those companies that don’t use video marketing.
People like to visualise what other people do and people buy people so get influencers to use your products on live and pre-recorded videos which will allow you to deliver your content through a variety of platforms and channels. This will get your company noticed and increase your audience engagement.
Make sure you’re not left behind – talk to us at onefoursix about adding video to your social media.
Want to capture some videos of your business? Speak to us today – our camera team can come and get your company noticed.
