Did you know that content marketing generates three times as many leads as a paid search? According to www.elisedopson.co.uk, for every dollar or pound spent on a paid search, content marketing comes out ahead and generates three times as many leads.

We believe that this is because content builds on customer trust, loyalty and brand awareness and thus leading to more frequent organic leads, traffic and enquiries on your website.

So, from the statistic above, we can see how important content marketing is and so for your company’s reputation, you need ensure it is perfect.

We understand that it is often hard to proofread your own work and sometimes when writing your own content, it can be a little tricky to spot the small mistakes.

Here is a checklist to make sure you avoid making mistakes when producing your content:

Images

Two tips here to consider.

Have you got everyone’s body parts on your image? You haven’t chopped the mayor’s head off that all important image? That might not go down too well with your VIPs. Just make sure all of your images look great.

Another top tip is to ensure you label all of your pictures when organising your SEO tags. By labelling these images, your visually impaired audiences will be able to pick up on these with ease.

Size is everything

There is nothing worse that looking on social media and not being able to read the full post because an image doesn’t fit the sites regulations. There are so many sites which will help you to resize your images and check your sizes are correct. Take Canvafor instance. You can create lots of social media posts and images to the right size specifications – they also have some brilliant templates too to make your posts stand out!

Links

We all know how important links are when generating more traffic to your website – don’t forget to double check your website links before posting. It will look unprofessional if you can’t get your audience to the page they need to be on.

Eat, sleep, write, repeat

If you’re in the business of writing content every day like us, it is often hard to double check your own work and you tend to not pick up on the same mistakes. Give your colleague a nudge and ask them to proof your writing for you.

This point also covers the issue of not overusing words and can also be applied to the use of emojis. When writing content, we don’t recommend using emoji’s however there is a place for them on social media. Consider your audience and act appropriately.

If you want to know more about how content can positively impact your business get it touch here today.