Our web team were approached by a team of solicitors by the name of Hunter and Uro in Bedford in early September. They had hit a brick wall with regards to where they sat on Google against specific keywords and phrases. So for the price of a Costa coffee, they asked for our advice.
It was evident that when their website had been designed, it had not been properly optimised. Subsequently these issues were preventing the site from ranking highly on the likes of Google.
Alongside some specific structural based recommendations, our team made alterations to the site meta descriptions and their title elements. We carried out some keyword analysis on each of the pages, and looked at the optimal use of H1 tags.
Within just a week we saw a substantial increase to where they ranked on Google, achieving an increase of up to 24 places for some keywords and phrases.
If you would like to read up on how you can better optimise your website, click here to read our blog on optimising your website content. Alternatively you can book in your consultation by calling the team on 01604 779035.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.