Client & Requirement
Our sister company, the Northampton Life Magazine, have recently announced that they are moving their business online. After 5 years of printing local magazines and sending them out to 25000 homes across the town, and some extensive research, they came to the decision that the magazine would benefit it’s customers more by working solely online. They will now be looking to promote local news and events from across the county on their social media feeds and their website.
In order to provide their clients with a smooth transition, and all of the information they required to make an informed decision about working with the magazine after their move to online, we were asked to design and build a landing page. The landing page would also give an interested parties the opportunity to get in touch with the Northampton Life team should they wish to receive a media pack once launched.
As you will see from the image above, the end result is a fully functioning landing page with clear calls to action and a contact form which will allow anyone to email the team directly.
If you scroll down you will see a quote from their new sponsor Jackson Grundy, and clear sections explaining the benefits of the move and the reasons behind their decision.
To view the landing page in action, you can click here – http://www.northantslife.co.uk/online.
Why a landing page?
Landing pages are a great way to promote a very specific campaign. In this instance, Northampton Life Magazine wished to push the fact that they are moving online. By designing a web page that gave any interested parties all the information they required to make an informed decision resulted in more quality leads and a smoother transition throughout their period of change.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.